OLPC Billboard
Drive far enough west on 16th street in Indianapolis, and you will see a billboard advertisement for the OLPC “give one, get one” program, wherein you buy two: one going to a child in a third-world country and the other being delivered to your house.
I could not help but chuckle at their gimmicky slogan:
“Give a laptop. Get a laptop. Change the world.”
Being the avid Heroes fan that I am, I could not help but picture the futuristic Hiro Nakamura saying, “Save the laptop, save the world.”
Click the image for a larger peek. I did not have my camera while driving to work. The picture came from here.
2 responses to “OLPC Billboard”
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I’m a guy who lives in a third-world.One point I wanna clear is that why do you think “Give a laptop. Get a laptop. Change the world.” is the gimmicky slogan.
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It is catchy. A “gimmick” is not necessarily a negative thing. In the era of commercialism, it may very well be the only way non-profit ventures can be successful.
I meant this definition:
“an ingenious or novel device, scheme, or stratagem, esp. one designed to attract attention or increase appeal.”
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